2022 Fertile Ground FAQ
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Application Deadline 10/15/21 at 5pm.
LATE Submissions will not be accepted.
The Fertile Ground Festival will be held January 27 -February 6, 2022.
In it's 13th year as a city-wide festival of new works, Fertile Ground is brought to you by the Portland Area Theatre Alliance, a non-profit, volunteer organization dedicated to increasing the quality, quantity and professionalism of theatre produced in Portland and the surrounding areas.
Fertile Ground 2022 will be in a virtual format. The festival will showcase new “acts of creation” submitted by producing organizations and artist-producers.
Producers who present their work in Fertile Ground 2022 will have the ability to present their show on the platform of their choosing, with or without a paywall, and at the days and times they wish. Fertile Ground will publish and promote the information provided by the producers on the organization’s website and social media, offer ongoing training and support, as well as festival marketing and advertising
The festival offering should be a new work, or a significant reimagining, from a local artist using local actors/creative team on the project.
Each participant is responsible for producing their own event. Fertile Ground acts as an umbrella for publicity, marketing and consulting support.
3. Is the 2022 Festival Curated?
Fertile Ground 2022 will be an uncurated festival! Though a tradition for many years this is a departure from Fertile Ground 2021. Being uncurated is a feature that is unique to our festival and want to provide a platform for all area artists to share their new work with new audiences.
The Fertile Ground team will guide you through the details of these steps, and timelines, after acceptance into the festival. Please reference our HOW IT WORKS page for specifics.
5. Will there be Festival Passes this year?
*After the launch of the festival, all donors and audience members will be directed to YOUR donation link. We will promote donations throughout the run of the festival.
We are continuing our work from last year to address equity and access barriers to participation in the festival that exists for underrepresented artists. Fertile Ground, with the GROW Panel adjudicating applications, will select 5 GROW Award recipients to receive $500 to be used in production of their Fertile Ground project. Click here for more information about the GROW Panel and the GROW Awards. Applicants will register and apply for the award using the same application found below.
The GROW Panel will also review all GROW Award applications and make GROW Panel recommended selections for Fertile Ground 2022 projects, regardless of GROW Award selection, based on that body’s mission to address equity and access to underrepresented artists and communities.
8. How does the Participant / Fertile Ground Partnership work?
Festival participants independently produce their own recorded projects. Fertile Ground is a marketing umbrella, offers ongoing education, and acts as a resource for producers. Fertile Ground is not legally liable in any way for your event. Here are some ways Fertile Ground supports you as a producer:
Public Relations & Marketing
Workshops and Roundtable resource events
Fertile Ground offers informational gatherings, workshops and networking opportunities in the months leading up to Fertile Ground. Past events have included a three hour PR & Marketing Bootcamp, a Meet the Press night and a hands-on Box Office Tickets/Passes workshop. We are still in the formulation phase of how these (and other) events will transform in a virtual environment.
Fertile Ground has a volunteer staff to support you, answer your questions and provide a helping hand. If you have a specific inquiry, please refer to the “Contact” section below.
Festival Promotion Expectations
Producers who are interested in hiring SAG-AFTRA/AEA members need to sign SAG-AFTRA/AEA members to an appropriate SAG-AFTRA/AEA contract. They should contact regional representatives: Albert Geana-Bastare, firstname.lastname@example.org (323-978-8080 x 118) or Gwen Meno, email@example.com (323-978-8080 x110).