2021 Fertile Ground FAQs2. What are the Participation Qualifications? 3. Why is the Festival Curated This Year and How Do I Apply? 4. My Project Has Been Accepted, What Next? 5. Will there be Festival Passes this Year? 7. How does the Participant/ Fertile Ground Partnership work? 8. What is Expected of me as a Participant? 9. Can I hire AEA Actors in my Fertile Ground Piece? 10. Who are the Fertile Ground Contacts? Application Deadline 9/4/20 at 5pm. LATE Submissions will not be accepted. Ready to Apply? Click HERE! 1. Festival OverviewThe Fertile Ground Festival will be held January 28-February 7, 2021. In it's 12th year as a city-wide festival of new works, Fertile Ground is brought to you by the Portland Area Theatre Alliance, a non-profit, volunteer organization dedicated to increasing the quality, quantity and professionalism of theatre produced in Portland and the surrounding areas. This year's Fertile Ground will be a virtual event. Pre-recorded “acts of creation” submitted by producing organizations and artist-producers will be live-dropped at scheduled intervals over the course of the 11-day festival, and streamed on Fertile Ground’s Facebook and YouTube channels. Diverging from the past 11 years, FG21 will be curated with attention to the inclusion of under-represented communities, a desire to select interesting and culturally relevant “acts of creation,” and projects that pay specific attention to an innovative concept for a recorded piece on a digital media platform. Fertile Ground is seeking submissions from a wide range of artists on a variety of topics and welcomes an array of artistic genres and disciplines. A curation panel has been formed, comprised of artists whose identities encompass a spectrum of underrepresented voices, along with Fertile Ground and PATA representatives. This decision-making body will curate Fertile Ground 2021. 2. What are the Participation Qualifications?The festival offering should be a new work, or a significant reimagining, from a local artist using local actors/creative team on the project. Each participant is responsible for producing their own event. Fertile Ground acts as an umbrella for publicity, marketing and consulting support. 3. Why is the Festival Curated this year and How do I Apply?The Fertile Ground Festival will be a virtual event this year, with a limited number of scheduled slots. Organizers are intent on fostering a festival that is more inclusive of and conducive to the participation of underrepresented communities. Therefore, a curatorial panel has been instituted that is comprised of individuals whose identities encompass a spectrum of underrepresented voices, along with Fertile Ground and PATA representatives. This group's charge is to select interesting and culturally relevant “acts of creation,” and projects with an innovative concept for a recorded piece intended for a digital media platform. To Apply, Download the Application and email to fertileground@portlandtheatre.com by 9/4/2020 at 5:00pm. We request that artists/producers submit their ONE best concept for Fertile Ground curation consideration. No Late Applications will be Accepted! Producers will be notified of acceptance into the festival by 9/19/2020. 4. My Project has been accepted, what's next?Register for the festival with the $100 Registration Fee and submit a signed Hold Harmless Agreement no later than 9/28/20. NO Late Registrations will be accepted.As confirmation of your registration, you will receive a unique link that is a designated folder for your project only. You'll use that folder to upload:
5. Will there be Festival Passes this year?In lieu of Festival Pass Sales, Fertile Ground will be asking for Festival Pass Donations. A donation entitles the "Passholder" to receive event reminders, and other exclusive communication. *After the launch of the festival, all donors and audience members will be directed to YOUR donation link. We will promote donations throughout the run of the festival. 6. How many slots are available ?While we are working hard to finalize every last detail, we are still crossing our t's in this category. We estimate there will be roughly 25 total slots available. 7. How does the Participant / Fertile Ground Partnership work?Festival participants independently produce their own recorded projects. Fertile Ground is a marketing umbrella, offers ongoing education, and acts as a resource for producers. Fertile Ground is not legally liable in any way for your event. Here are some ways Fertile Ground supports you as a producer: Festival Website
Public Relations & Marketing
Social Media
Marketing Outreach
Workshops and Roundtable resource events Fertile Ground offers informational gatherings, workshops and networking opportunities in the months leading up to Fertile Ground. Past events have included a three hour PR & Marketing Bootcamp, a Meet the Press night and a hands-on Box Office Tickets/Passes workshop. We are still in the formulation phase of how these (and other) events will transform in a virtual environment. General Support Fertile Ground has a volunteer staff to support you, answer your questions and provide a helping hand. If you have a specific inquiry, please refer to the “Contact” section below. 8. What is Expected of me as a Participant this year?Festival Promotion Expectations
Communications Expectations
9. Can I hire SAG-AFTRA/AEA actors in my Fertile Ground piece?Producers who are interested in hiring SAG-AFTRA/AEA members need to sign SAG-AFTRA/AEA members to an appropriate SAG-AFTRA/AEA contract. They should contact regional representatives: Albert Geana-Bastare, ageanabastare@actorsequity.org (323-978-8080 x 118) or Gwen Meno, gmeno@actorsequity.org (323-978-8080 x110). 10. Who are the Fertile Ground Contacts?
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